Industry News
August 2025
E-Cigarette Use Among U.S. Youth Continues to Decline in 2024

In 2024, the National Youth Tobacco Survey revealed a significant decrease in e-cigarette use among U.S. middle and high school students, with current use dropping from 2.13 million (7.7%) in 2023 to 1.63 million (5.9%) in 2024.

This reduction is mainly due to a decline in high school e-cigarette use, while middle school usage remained stable. The number of youth using e- cigarettes is now about one-third of the peak level in 2019. The survey also noted a decrease in the use of Elf Bar products, attributed to FDA enforcement actions. Despite these positive trends, concerns remain about any youth tobacco use, including nicotine pouches, and ongoing public health efforts are essential.